Header image for article How Anna Simplifies Her Beauty Business to Fuel Growth
case studies, business

How Anna Simplifies Her Beauty Business to Fuel Growth

January 06, 2020 by Sally Pau

The beauty industry is constantly evolving as new trends are being introduced. More beauty businesses becoming independent and new specialties are appearing. You no longer have to go through aesthetician school and work your way up in a salon. Today, individuals have a wider variety of training options and the flexibility to start their own businesses with low startup costs.

While regulations and certification will vary between regions, the process all remain consistent. If you get the technical background and put in hours of hands-on experience, you will have the opportunity to start your own business.

As a small business owner, you need to be in charge of every aspect of your business. This includes marketing, administration, and client experience. To make sure your time is spent well, you will need to find ways to delegate tasks and simplify your business.

The Growth of Lashes & Lipstick Beauty Bar

Picture of @lashesandlipstick, Anna Luciano

Anna Luciano got her start in the beauty industry when she was 23. At the time, she was working a desk job that left her feeling completely unstimulated. From doing her friends and family’s makeup for special events and weddings, she soon realized she had the potential to become a makeup artist. Fast forward to today, she now owns a fast-growing beauty bar with multiple aestheticians working under her.

Having the right tools and mindset got Anna to where she is today. She believes in investing in a scheduling software to simplify the process. It will also allow you to better understand your business and fuel growth. Many beauty professionals like Anna will spend money on business tools. While it will cost them a premium upfront, the value received is worth much more.

Starting this new exciting journey will come with a lot of hard work. You will start to see results if you are willing to invest time, energy, and focus. When starting your own business, you will have to start lean, grow your own client list, and handle administrative work. You can download our free ebook, “Turn Your Side Hustle Into a Full-Time Career” for in-depth business and marketing content to launch your business.

Focus On What You Love

“As a small business, one-woman show, having a scheduling software in place is so important,” she says. “My clients can easily book and manage their appointments online. All of this from the comfort of their own home without even having to pick up the phone.” The ability to book online has decreased her phone calls and the need for a receptionist.

Picture of @lashesandlipstick's work

Image credit: @lashesandlipstickca

When you’re able to delegate tasks to other people or business software, it will save you more time. Instead of spending hours of your day to figure out your schedule and manage appointments, you can use a scheduling tool to do the task for you. That additional time you receive can be used towards doing what you love most.

If Anna was to spend an hour or two each day towards manually booking appointments and managing her schedule, she would lose income. For example, a set of classic lash extensions at her beauty bar takes 2 hours and goes for $120.00. The time it takes to do the manual administration work could result in a loss of $120. Along with this, there is a potential loss of clients due to decreased availability and the wait time to book an appointment.

Reducing No Shows and Last Minute Cancellations

No shows and last minute cancellations can hurt your income potentials. With the appointment slot reserved, it becomes difficult to fill last-minute in the case of a no show. This is why it’s highly recommended to ask for a non-refundable deposit at the time of booking.

Since Anna started using a scheduling tool to manage her business, she has reduced the number of no shows. By asking for a valid credit card and deposit at the time of booking, clients are more mindful and less hesitant to cancellations. “The card is not charged unless they don’t show up, which our policy states they will be charged 50% of their service,” she says. This helps to ensure that she doesn’t take a loss.

Streamlining the Process

Anna explains how easy it is for clients to book within the comfort of their own homes at any hour of the day or night, whether your business is open or closed. “All my services, prices, and the available time slots are available online,” she says. All of her information is outlined within her scheduling software. This streamlines the process and creates transparency between her business and clients.

“Having a scheduling software has helped my business grow dramatically,” says Anna. “Clients tend to take businesses with a scheduling software more seriously and help us look more reputable.” She explains since having a scheduling software, her business attracts more clients. It also helps to save money on receptionists, which is helpful during your early stages.

Screenshot of Jupiter app

It’s never too early to start implementing business tools to help grow your business. The tool will work alongside your business as you grow your client list and fill up your schedule. With Jupiter, you can run your entire beauty business all on your phone. Take full control of your client notes and image galleries, scheduling, deposits, and forms.

Try Jupiter out free for 14 days. Not sure if Jupiter is right for you? Speak to a member of our team and we’ll be happy to walk you through the feature ourselves.

Picture of Sally Pau

Sally Pau

Sally is a Product Marketer at Jupiter. She enjoys the art of storytelling through content creation to build relationships within the online community.