Header image for article How to Brand Your Beauty Business on Instagram

How to Brand Your Beauty Business on Instagram

September 04, 2019 by Sally Pau

We have covered how to market and build an online presence, Instagram marketing mistakes to avoid making, and even created a guide to take better photos for your salon. Now it’s time to put it together and start branding your beauty business on Instagram.

Before starting, you should know that your branding on Instagram should be consistent across all platforms and aspects of your business. It helps to have a branding guideline on hand to keep everything consistent.

In this post, we will show you everything you need to start branding your beauty business on Instagram. It will help you attract new clients, build your online presence, and help to grow your business. It’s your chance to make the first impressions count!

Creating Your Beauty Style Guide

The first thing you should have when building your business is a logo. When creating a logo, create a version that will fit nicely with your Instagram display photo. We recommend brands to have their logo as the display photo on Instagram. It makes it easier for people to notice and remember the brand.


What are your brand colors? Your brand should have a set of colors that it uses in all branding materials. This is usually determined upon creating your business because the colors usually represent the type of feeling and aesthetics it reflects. These are the colors that will be used across all of your imagery.

Are your colors bright? Muted? Are there specific colors you use? Knowing this will be handy in styling and branding your beauty business on Instagram.


Having a consistent set of fonts for your brand is also important when branding your beauty business on Instagram. You don’t want to use random fonts each time. Pick a font you’d like to use for headers, paragraph text, quotes, and more. Try to keep it consistent for day-to-day content, while allowing for different fun fonts during seasonal or promotional Instagram posts and stories.

Keep Your Username Simple

One rule is to keep your username simple. If possible, make your username the name of your business. It will make it easier for people to find you on Instagram and to remember. Think of all your favorite brands and how simple their Instagram names are. Be straight to the point!

Picture of @the.skin.room's instagram

Image credit: @the.skin.room

Fill and Optimize Your Bio

Your bio should give a snippet of what your business is about. It’s usually what people see first when they land on an Instagram page. When branding your beauty business on Instagram, you should use keywords to highlight your business. What type of business are you? What services do you offer? Where are you located? These are things that people will want to know about your business.

In the bio, you should also include a call-to-action by including a link to your website. This will encourage people to explore your brand even further and look into your beauty services.

Choose a Theme

Your photos should all follow a consistent theme that reflects your overall brand. Choose a theme and filter that you will use on all your photos to keep a consistent theme. Should you make it bright and white? Or warm-toned and vintage? It’s entirely up to you. Just remember to pick one that showcases your brand and work well.

Planning your content ahead of time and seeing how it looks with the rest of your theme can also help to ensure that it stays consistent. We recommend an application such as Planoly to visually preview and plan all your content ahead of time.

Picture of @goodlashroom's instagram

Image credit: @goodlashroom

If you want to create graphics for your Instagram page, you can use a Canva. It’s a free graphic design tool that allows you to create and customize a variety of materials. You can select your choice of pictures, colors, and fonts to ensure they fit with your beauty business branding.

Branding Your Instagram Story Highlights

Instagram stories are great for sharing behind-the-scenes footage and other fun content to your viewers. Saving them as Instagram Story Highlights is a great way to allow people to conveniently view them whenever they want. If you have Instagram Story Highlights, we always recommend having icons that match your branding.

We’ve created Instagram graphics that you can use to brand your beauty business on Instagram. They are fully customizable to your brand and best of all, they’re free!

What is your branding scheme like on Instagram?

Picture of Sally Pau

Sally Pau

Sally is a Product Marketer at Jupiter. She enjoys the art of storytelling through content creation to build relationships within the online community.